Books by Al Ries

Powered by Your Friends at BookGorilla

Enjoy Al Ries's Books? Tell us Why and Win a Free Book!

Welcome to Al Ries's BookGorilla Author Page! We're working hard to bring you the best deals ever on Al Ries's Kindle books. If you’re a Al Ries fan, we'd love to have your help in making this author page special. Tell us, in no more than 150 words, why you think Al Ries is great. Use this webform to send us your submission, and if we select yours we'll offer you one of Al Ries's books or a Kindle Gift Card as a free gift! Thanks!

Please enter your email address and click the Follow button to follow Al Ries!
The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
by Al Ries, Laura Ries
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding. Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and...
Today's Price: $10.99
Categories: Computers & Technology; Marketing & Sales
The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
by Al Ries
Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.
Today's Price: $10.99
Categories: Marketing & Sales
Positioning: The Battle for Your Mind
by Al Ries
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty...
Today's Price: $9.99
Categories: Management & Leadership; Marketing & Sales
Positioning: The Battle for Your Mind, 20th Anniversary Edition
by Al Ries
“Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....”—David Bohnett, Chairman and Founder of GeoCities A handsome edition of the original 1981 text, this 20th Anniversary Edition...
Today's Price: $10.00
Categories: All Nonfiction; Bestsellers; Marketing & Sales
The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands
by Al Ries
What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, The Origin of Brands , the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative products, building a successful brand...
Today's Price: $7.99
Categories: Management & Leadership; Marketing & Sales
The Fall of Advertising and the Rise of PR
by Al Ries
Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm...
Today's Price: $13.99
Categories: Marketing & Sales
War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--and What to Do About It
by Al Ries
Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketing—and argue that the solution lies not in what we think but in how we think There's a reason why the marketing programs of the auto industry, the airline industry, and many other industries are not only...
Today's Price: $9.99
Categories: All Nonfiction; Management & Leadership; Marketing & Sales
Join our thousands of happy subscribers. It's free!
Get Deep Discounts on
Premium Bestsellers,
Plus Free Books for
Your Kindle!
Enter Your Email Address:
BookGorilla sends you a single daily email alert with the best deals
on books that match your reading preferences, including bestsellers
and freebies! Learn More

All prices are for US customers of the Kindle store and were verified by BookGorilla at 9 am EDT, but prices may change without notice so please verify that the book is still free or bargain priced before confirming your order.