Books by Jonah Berger

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Invisible Influence: The Hidden Forces that Shape Behavior
by Jonah Berger
Jonah Berger, the bestselling author of Contagious, explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat—in his latest New York Times bestseller that is a “rare business book that’s both informative and enough fun to take to the beach”...
Today's Bargain Price: $11.99
Categories: All Business, Investing and Leadership; All Politics, History and Current Events
Contagious: Why Things Catch On
by Jonah Berger
New York Times bestsellerWhat makes things popular?If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing...
Today's Bargain Price: $11.99
Categories: All Business, Investing and Leadership
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