David R. Bell is the Xinmei Zhang and Yongge Dai Professor at the Wharton School of the University of Pennsylvania where he researches how people use the Internet and related technologies for shopping and information. David is an active angel investor in, and advisor to, a variety of Internet startups.
Location is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the...
by David R. Bell
Conventional wisdom holds that the Internet makes the world flat and reduces friction by erasing the impact of the physical world on our buying habits. But Wharton professor and marketing expert David R. Bell argues that the way we use the Internet is still largely shaped by the physical world we inhabit. Anyone can go online and buy...
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