Lean B2B: Build Products Businesses Want (Customer Development & Lean Startup in B2B)
Kindle Edition
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Étienne Garbugli works at the intersection of Tech, Product, and Marketing. He’s a three-time startup founder (Highlights, Flagback and HireVoice), a five-time entrepreneur, and a customer research expert. In 2014, he published the book Lean B2B: Build Products Businesses Want. The Lean B2B methodology helps thousands of entrepreneurs and innovators around the world build successful businesses.
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