Dawn Adlam

My name is Dawn Adlam and I’m a LinkedIn specialist based in Solihull, Birmingham UK. I love LinkedIn! It changed my life and the way I do business. I have helped thousands of individuals and businesses generate new clients and find jobs. What surprised me was that every person or sales team I trained said the same thing when they started: they had a LinkedIn profile but didn’t know how to use it. I decided to do something about it: I wrote a book that will help unlock the magic and massive potential of world’s largest online directory; LinkedIn. I didn’t want to add yet another useless manual, like most people I have absolutely no patience when it comes to reading such manuals and I find every way possible to avoid them. I wanted a book that will show how to use LinkedIn to sharpen your presence, bring in new sales and build a real competitive edge in the shortest possible time. If you are passionate about yourself and what you do you should shout about it. I like to champion individuals and business owners, I am one myself and I know the challenges and pitfalls on the journey. It’s not easy. By making LinkedIn a part of your daily activity and you can build a successful future and, by doing so, inspire others. LinkedIn is a wonderful marketing tool and is here to stay. You can ignore it and it’ll be a huge disadvantage for you. Embrace it; learn how to channel its tremendous power and the sky is the limit. What’s more, LinkedIn is growing at a staggering rate and aims go past one billion members. Imagine having access to one billion prospects! Let no one tell you you’ll become an overnight success on LinkedIn because it doesn’t work that way. The way to do it is a step at a time. Think of LinkedIn as a long term investment that does not need take over your life. Make it fit in with your existing personal and professional activities.