Books by Chip Heath

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Switch: How to Change Things When Change Is Hard
Switch: How to Change Things When Change Is Hard
by Chip Heath, Dan Heath
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the...
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Categories: All Business, Investing and Leadership
Making Numbers Count: The Art and Science of Communicating Numbers
Making Numbers Count: The Art and Science of Communicating Numbers
by Chip Heath, Karla Starr
A clear, practical, first-of-its-kind guide to communicating and understanding numbers and data—from bestselling business author Chip Heath.How much bigger is a billion than a million? Well, a million seconds is twelve days. A billion seconds is…thirty-two years. Understanding numbers is essential—but humans aren’t built to understand...
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Categories: All Business, Investing and Leadership; Writing and Publishing
Made to Stick: Why Some Ideas Survive and Others Die
Made to Stick: Why Some Ideas Survive and Others Die
by Chip Heath
NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to make your ideas stick.“Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start a revolution—can learn from this book.”—The Washington Post   Mark Twain once observed, “A lie can get...
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Categories: All Business, Investing and Leadership; All Politics, History and Current Events; Writing and Publishing
The Power of Moments: Why Certain Experiences Have Extraordinary Impact
The Power of Moments: Why Certain Experiences Have Extraordinary Impact
by Chip Heath, Dan Heath
The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work.While human lives are endlessly variable, our most memorable positive moments are dominated by four elements:...
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