Books by Bryce G. Hoffman

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American Icon: Alan Mulally and the Fight to Save Ford Motor Company

by Bryce G. Hoffman

The inside story of the epic turnaround of Ford Motor Company under the leadership of CEO Alan Mulally. At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the...

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Categories: All Business, Investing and Leadership

Available on Audible

Red Teaming: How Your Business Can Conquer the Competition by Challenging Everything

by Bryce G. Hoffman

Red Teaming is a revolutionary new way to make critical and contrarian thinking part of the planning process of any organization, allowing companies to stress-test their strategies, flush out hidden threats and missed opportunities and avoid being sandbagged by competitors. Today, most — if not all — established corporations...

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Categories: All Business, Investing and Leadership

Available on Audible

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