Baratunde is a comedian, author and former director of digital for The Onion. His responsibilities included producing the "War For The White House" 2008 election coverage, helping the company adapt its storytelling to new digital platforms such as smartphones and social media, and expanding The Onion's public voice as well as relationships with the technology community. Baratunde is a best-selling New York Times author of How To Be Black. He regularly engages in "digital performance art" including being @The_Swine_Flu, running a real world campaign for his Foursquare mayorship and "live hate-tweeting" all Twilight movies. He's been a standup comedian for more than 10 years and is a highly sought-after public speaker addressing topics related to the media, politics, technology and marketing. Also black people. He was named one of the 100 Most Creative People in Business by Fast Company magazine and has worked with the White House Office of Public Engagement as a digital advisor.
How to Be Black
by Baratunde Thurston
New York Times BestsellerBaratunde Thurston’s comedic memoir chronicles his coming-of-blackness and offers practical advice on everything from “How to Be the Black Friend” to “How to Be the (Next) Black President”.Have you ever been called “too black” or “not black enough”?Have you ever befriended or worked with a black person?Have you...
How To Be Black, the enhanced e-book edition, contains 14 author-conducted video interviews with individuals who exemplify "how to be black," an audio clip of the author delivering an essay to a live audience, links to a companion website with content created specifically for the enhanced e-book edition, and exclusive photos. Also, all...
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