Books by Austin McGhie

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Find Your Difference: Challenging Conformity in Business and in Life
Find Your Difference: Challenging Conformity in Business and in Life
by Austin McGhie
“At a time when courage seems in short supply, Austin McGhie’s Find Your Difference provides inspiration to step outside of the conventional . . . It should be required reading for any business stakeholder.” —Kevin Goetz, founder and CEO, Screen Engine/ASIThis book is for marketers. If you are selling anything—a product, a service, a...
Today's Bargain Price: $8.99
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Categories: All Business, Investing and Leadership
BRAND is a four letter word: Positioning and The Real Art of Marketing
BRAND is a four letter word: Positioning and The Real Art of Marketing
by Austin McGhie
In this breakthrough book, marketing expert Austin McGhie urges readers to set aside their obsession with “branding” and instead focus on the real work of marketing: positioning. In fact, McGhie believes there’s no marketing problem or opportunity that can’t be framed as a positioning exercise. He argues that brands are a marketplace...
Today's Bargain Price: $9.99
Supports BookGorilla with Commissions Earned
Categories: All Business, Investing and Leadership
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