Books by Aldo Agostinelli

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People Are Media: How the Digital Changes Customer Behaviour

by Aldo Agostinelli, Silvio Meazza

Communication is among human beings’ primary needs. In addition to eating, sleeping, and having children, man has always looked for a way to pass on to his peers his thoughts, feelings, and fears. Digital technology has been disruptive even in this field. Nowadays, everybody can communicate with whomever they want, wherever they wish...

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