Innovate and Win: 90 Days To Better Marketing Performance
by Kelly A. Mahoney
Entrepreneurs and small to medium businesses often struggle to build or evolve their marketing capabilities. This book lays out a roadmap for identifying and deploying innovation that will improve in-market results -- building both the brand and the business.*Develop innovation strategies*Leverage insights and drive positive change*Build...
Categories: All Business, Investing and Leadership
New Marketing in the Age of Artificial Intelligence: Strategies For The Modern Marketer
by Kelly A. Mahoney
The advent of AI will have a profound impact on marketing.You will find this book helpful if you want to:*Create competitor differentiation, leveraging AI solutions*Develop new AI strategies*Migrate to a more data-driven environment*Build a modern marketing capability*Enhance an existing marketing function*Redesign the customer...
Categories: All Business, Investing and Leadership
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